In Madison, Wisconsin an effort is underway to re-imagine Law Park, which is currently a small park in between a lake and a busy road. ZEBRADOG is working along side Smith Group Architects, Brand NU, Urban Assets, Equity by Design, and the City of Madison to work with the community to create a vision for this lakefront. ZEBRADOG’s role was to create a set of graphics that can accompany this huge project through print and web collateral and through community activities. The result is illustrations bring characters into the letterforms as the lakefront start to form. This approachable style includes all ages and races for a community effort based on inclusivity and allows the viewer to picture a lakefront made for them. On top of the visual style, a huge banner will be brought to each community meeting to serve a coloring book of ideas. Community members of all ages can draw what they hope the lakefront will be.
For over 150 years, Leinenkugel’s original brewery in Chippewa Falls, Wisconsin has been crafting beer and celebrating their rich family history.
ZEBRADOG was brought along to help Leinie’s recreate the guest experience and reimagine their brewery tour. Working along side architectural designers, senior designers, creative directors, and installation team, I designed murals with historical imagery, wayfinding signage, exhibits, interpretive graphics, and assisted in media content creation. A tour that started with a guide holding a binder transformed into a gateway experience that frames the original campus and includes interpretive panels as well as a bronze map of the state. A campus full of blank walls turned into historical storytelling murals and infographics with easy to understand visuals. All this equipping tour guides with the perfect way to tell this Wisconsin legacy just in time for its 150th anniversary celebration!
Precision Veterinary approached ZEBRADOG to create a brand and website. Collaborating with a UI/UX designer, we created a clean and minimal brand, even using the founders’ own dog as a icon for the logomark.
I collaborated with designer, Ariana Shank, to make paper cool again. Working along side Mohawk Paper Company, we wanted to make people realize the power of feeling physical objects. We aimed to show the importance of disconnecting from technology and connecting to the physical world. We wanted to connect to everyday people to inspire them to buy their loved ones holidays cards and things made with an actual physical richness as well as inspire creatives to create those wonderfully tactile items for the holiday season.
Our idea was to show the tactile aspect of paper by making a video of a Christmas card while it travels from one person in San Francisco to another person in New York City. The video is stop motion and full of actual objects. The objects are ranging from vintage to modern to give a broad sense of the importance of stuff as opposed to pictures of stuff on a screen. We wanted to tap into all five senses. The smell of peppermint hot cocoa. The brightness of shiny tinsel. The taste of a tart candycanes. The sounds of jingle bells. The feeling of getting poked by the prickly Christmas tree ornaments as you begin decorating. The five senses will reconnect the audience to objects, especially paper.
After sending it to them via their social media platforms, Mohawk Paper featured our video and our interview on their blog Felt and Wire. It was an amazing experience to be honored by the company we created the video for. It was so incredibly satisfying to put our hard work into this project to then get recognition from the company itself! Please check out the blog post here.
The challenge was to design a brand identity and collateral for a beverage company based off of a town. The town I researched was Walker, Minnesota, which hosts the world's only and largest Eelpout Festival. This festival is hosted by the town in below freezing temperatures to celebrate the bottom dwelling fish. The event includes catching eelpout with bare hands, a polar plunge into freezing water, a frozen wet t-shirt contest, black tie dinner, and a kiss-the-eel contest.
I chose to focus on the festival for the inspiration of the beer. The town's people could brew the beer leading up to the event and sell it at a discount when people complete contest that day. The alcoholic beverage would be the drink incarnation of the event, telling the story of the eelpout festival and carrying on all the traditions. The brand aims to attach itself to the fun activities and bring the town together in the making of it and the selling of it.
Off the Hook Fishing Co, a marketing and packaging distributor company, cares deeply about connecting consumers with the story behind their fish. Everybody has a great fishing story and Off the Hook Fishing Co. adores all the unusual ways people catch and eat fish. From father and son boating trips to 15 men on a giant ship with expensive gear, our fisherman care about where their fish end up and our consumers care about the story behind their fish. Younger audiences show a propensity to make a connection with their food and move away from mass production or mass farming. Off the Hook Fishing Co. aims to connect the two groups through packaging, a marketing app, and a market space with displays that encourage lingering.
I developed an app to help people find fish markets in their area, as well as learn more about what's in season and search by fish. I created sustainable packaging from coated cardboard, to allow our fisherman a means to sell their unusual fish, and each package carries along its own story. I also designed the space for this market to sell along with an interactive display for consumers to find and submit fishing stories in their area by choosing a body of water in any state.
Bare Knuckle, a gentlemen’s soap company, is based on Cooper Motor's building. It has a variety pack with three soaps ready to back a man's lifestyle up. The textures on the soaps are derived from Cooper Motor Inc. various surfaces, from smooth metal seen in the lightweight to rusted door seen in the middleweight and to jagged pebbled concrete seen in the heavyweight.
The black soap, heavy weight, a hard textured soap with ragged edges to uppercut any grease or dirt stains for any man working in the garage on his 1967 Chevy Impala.
Next the red soap, a middle weight, a rough but rejuvenative soap for a shower that packs a punch to the daily stank from mantivies.
Then a white smooth soap, the light weight, a soft hand soap for man's kitchen to knockout daily germs.
Young and middle-aged male urbanites are the target audience. These men are characterized by thick and well-groomed beards, heavily styled haircuts, and clothing that leans towards ruggedness.
Bare Knuckle speaks to the rough men out there that are on getting their hands dirty, so we can focus on getting their hands clean. After all, cleanliness is next to manliness.
Replace-A-Lace is a hook and loop strap fastener for shoes for individuals who struggle to tie their laces because of special needs, recent surgeries, arthritis, or limited dexterity. Replace-A-Lace is one of the leading products in the no-tie shoelaces industry and was in need of a new brand that reflected the empowering and uplifting attitude of this product. Working alongside a creative director at ZEBRADOG, I created a modern brand full of energy and determination.
I have always had an appreciation for the expressiveness of faces, both human and animal. Using brush strokes, shapes, and color to capture the expressions of people and animals. I accept commissions. Use the contact form so I can learn more about your project.
I designed the event branding for the Cardio Center's 2016 Winter 100. The winter long event has members working to collect all the miles needed to get benefits, such as a free t shirt of the event and mug! The collateral included a poster, handout, scorecard, and t-shirt as well as social media banners, pictures, and TV slides.
The concept was to emphasize a winter theme and show the challenge. Cardio center members can track their miles on the cardio equipment with the scorecard. The members embark on a mission to earn all the miles to get two free prizes. This led me to want the design to include a winter challenge; two winter mountains. The "Winter 100" type has its own logo to allow for easy applications to t-shirts, coupons, or prizes for the event while still emphasizing the mountains as the challenge.
The event resulted in 100 more people signed up and 50 more people completed the challenge, when compared to last year's event.