I collaborated with designer, Ariana Shank, to make paper cool again. Working along side Mohawk Paper Company, we wanted to make people realize the power of feeling physical objects. We aimed to show the importance of disconnecting from technology and connecting to the physical world. We wanted to connect to everyday people to inspire them to buy their loved ones holidays cards and things made with an actual physical richness as well as inspire creatives to create those wonderfully tactile items for the holiday season.
Our idea was to show the tactile aspect of paper by making a video of a Christmas card while it travels from one person in San Francisco to another person in New York City. The video is stop motion and full of actual objects. The objects are ranging from vintage to modern to give a broad sense of the importance of stuff as opposed to pictures of stuff on a screen. We wanted to tap into all five senses. The smell of peppermint hot cocoa. The brightness of shiny tinsel. The taste of a tart candycanes. The sounds of jingle bells. The feeling of getting poked by the prickly Christmas tree ornaments as you begin decorating. The five senses will reconnect the audience to objects, especially paper.
After sending it to them via their social media platforms, Mohawk Paper featured our video and our interview on their blog Felt and Wire. It was an amazing experience to be honored by the company we created the video for. It was so incredibly satisfying to put our hard work into this project to then get recognition from the company itself! Please check out the blog post here.