Replace-A-Lace is a hook and loop strap fastener for shoes for individuals who struggle to tie their laces because of special needs, recent surgeries, arthritis, or limited dexterity. Replace-A-Lace is one of the leading products in the no-tie shoelaces industry and was in need of a new brand that reflected the empowering and uplifting attitude of this product. Working alongside a creative director at ZEBRADOG, I created a modern brand full of energy and determination.