Grinnell College decided to house all of their humanities programs in one mega building; 1 part historical building, 2 parts new construction, and an atrium space to connect them all. Working with ZEBRADOG, Grinnell designated branding moments for each of the colleges within the building. Each of these “neighborhoods” contained 2-4 departments and some neighborhoods spanned multiple floors or multiple buildings. It was important to develop an illustration language that could represent each department and create a color language that could represent each building.
Working with a senior designer, architectural designer, and creative director, I designed illustrations for the neighborhoods from concept to production. I also assisted with the interior wayfinding program to match the branding.