Bare Knuckle, a gentlemen’s soap company, is based on Cooper Motor's building. It has a variety pack with three soaps ready to back a man's lifestyle up. The textures on the soaps are derived from Cooper Motor Inc. various surfaces, from smooth metal seen in the lightweight to rusted door seen in the middleweight and to jagged pebbled concrete seen in the heavyweight.
The black soap, heavy weight, a hard textured soap with ragged edges to uppercut any grease or dirt stains for any man working in the garage on his 1967 Chevy Impala.
Next the red soap, a middle weight, a rough but rejuvenative soap for a shower that packs a punch to the daily stank from mantivies.
Then a white smooth soap, the light weight, a soft hand soap for man's kitchen to knockout daily germs.
Young and middle-aged male urbanites are the target audience. These men are characterized by thick and well-groomed beards, heavily styled haircuts, and clothing that leans towards ruggedness.
Bare Knuckle speaks to the rough men out there that are on getting their hands dirty, so we can focus on getting their hands clean. After all, cleanliness is next to manliness.