I designed the event branding for the Cardio Center's 2016 Winter 100. The winter long event has members working to collect all the miles needed to get benefits, such as a free t shirt of the event and mug! The collateral included a poster, handout, scorecard, and t-shirt as well as social media banners, pictures, and TV slides.
The concept was to emphasize a winter theme and show the challenge. Cardio center members can track their miles on the cardio equipment with the scorecard. The members embark on a mission to earn all the miles to get two free prizes. This led me to want the design to include a winter challenge; two winter mountains. The "Winter 100" type has its own logo to allow for easy applications to t-shirts, coupons, or prizes for the event while still emphasizing the mountains as the challenge.
The event resulted in 100 more people signed up and 50 more people completed the challenge, when compared to last year's event.