Off the Hook Fishing Co, a marketing and packaging distributor company, cares deeply about connecting consumers with the story behind their fish. Everybody has a great fishing story and Off the Hook Fishing Co. adores all the unusual ways people catch and eat fish. From father and son boating trips to 15 men on a giant ship with expensive gear, our fisherman care about where their fish end up and our consumers care about the story behind their fish. Younger audiences show a propensity to make a connection with their food and move away from mass production or mass farming. Off the Hook Fishing Co. aims to connect the two groups through packaging, a marketing app, and a market space with displays that encourage lingering.
I developed an app to help people find fish markets in their area, as well as learn more about what's in season and search by fish. I created sustainable packaging from coated cardboard, to allow our fisherman a means to sell their unusual fish, and each package carries along its own story. I also designed the space for this market to sell along with an interactive display for consumers to find and submit fishing stories in their area by choosing a body of water in any state.