This was a collaborative research project with another designer. I researched an individual by way of interviews and visual research and to give that package to a designer so a personal brand could be created and implemented. I researched Katie Kovach, a young aspiring senior caregiver, and handed the research package to a fellow designer, Ariana Shank. Ariana researched Lindsay Larson, a yoga enthusiast with a knack for finding eco-friendly lifestyle choices and a health nut, who I created a personal brand for. The brand I created emphasized adventure and purpose. Lindsay is all about buying products that are local/fair trade, and reducing her negative impact on the environment. She is also excited by healthy foods and loves to teach yoga. She is becoming more and more the change she wants to see in the world. The logo mark works in many ways, sometimes as a flower, seed, yoga pose, or a leaf. It is designed after the Aspen Leaf, which is a symbol for transformation. The logo is also playing off the two sides of her, with the grid showing her thoughtful, intelligent side, and the empty part showing her capacity to continue to grow into this lifestyle.
I created a website for her as well, where she can start to write about her lifestyle choices and create "Lindsayisms" as hashtags and ways to influence others to change. Other elements created are a way of transportation and additional promotional pieces, such as a seed packet to be a leave behind.