I created a brand for the internal signage of the Cardio Center, which would create consistent and credible marketing system for the center to inform its members about rules and procedures. This included collecting all the previous signage, which ranged from over 75 hand written notes by employees, typed documents, and language in the center that had no sign. I worked with the client and marketing specialist to create a look and feel unique to the Cardio Center.
The blue color was chosen from the brand style guide to make each sign immediately recognizable as the Cardio Center's voice. Each of the signs tell cardio center members of important information regarding equipment and procedures. I presented the client with three options for the design look and the "chalkboard-esque" style was chosen. It provides an engaging and trendier vibe to the members. The different font choices act as inflections from the Cardio Center's voice when informing members. The icons help paint a visual for the text. The new signage has helped members learn more about different parts of the workout center and better follow procedures.