I created an identity for a rehabilitation center and its foundation. The two identities were used to create a mailer package to inspire people in the Madison area to donate to provide a rehabilitation center in their area.
The idea was to concentrate on the power of water for healing patients since Madison is a city that exists between two lakes. I wanted this concept to be seen the most in the logo, where a single droplet of water stands heavy next to company name. The droplet contains a stripe pattern that unites all the collateral. The simple typefaces resemble a thoughtful and clean tone to all the pieces. The bolder colors, taken from hues seen at a lake sunset, are trendy to appeal to the younger audience in Madison. The photo of the Madison skyline helps contextualize what the rehabiliation center do for the area.